Direct Marketing Specialist Position- Douglasville

Direct Marketing Specialist position available immediately.

Responsibilities of the position will include:

• B2B Direct Marketing - campaign development & execution, light data mining
• Copywriting – collateral, newsletter, press releases, case studies, scripting
• Web content development -  HTML and CSS experience, SEO optimization
• Social Media – Facebook, Twitter, YouTube, etc
• Events – trade shows, product demonstrations, public speaking
• Pay Per Click Advertising – develop, manage and monitor campaigns
• Assist in establishing strategic marketing campaigns to achieve corporate objectives
• Track campaign results and modify programs to increase response and profitability
• Plans and oversees execution of promotional activities including email, web, direct mail and print targeted at installed customer base.
• Work autonomously under guidance of Director of Marketing

The ideal candidate must have a minimum of 2 years of business-to-business marketing experience (preferably in a hi-tech industry), excellent written and oral communications skills, and strong PC skills (including MS Office).  Experienced internet user;  Access or similar relational database experiences a plus.  Bachelor’s Degree in Marketing, Communications or related field.

If you are interested and meet the qualifications, please send your resume to shanthamorse@aol.com.