GEN-ers, some of you know Richard, one of our leaders/members. We'd like to thank him today for sharing his marketing plan with us. It's shown below, although we've changed the contact info for privacy reasons.
A marketing plan can be a valuable tool when you're making a career change. Richard allowed us to share his as an example of what you can create, and if you'll scroll down further, you'll find a template to use when making up your own.
By the way, the formatting features of this plan dropped off when I pasted it into the blog. That's unfortunate, because it really looks impressive when it's printed out. If you'd like a hard copy, so you can duplicate the formatting at home, or if you want me to email the formatted plan to you, just let me know at Lynn(put the "at" sign here)fpcdouglasville.org
Richard's example:
RICHARD S. M.
Cell: (404) xxx-xxxx
Home: (770) xxx-xxxx
email@gmail.com
www.linkedin.com/in/youraccountname
PROFESSIONAL OBJECTIVE:
Obtain a position that involves internal auditing of invoices, work processes that results in asset recovery and improved practices.
Comfortable working independently and in a team environment
Target Positions or Preferred functions:
• Forensic Accounting
• Asset Recovery
• Data Analysis
• Contract Evaluation
POSITIONING STATEMENT:
How I can help you…..review of costs…identification of lost assets……recover duplicate payments…..
Career assets…operations management……cost containment
Skills…….
Experience……
Traits…detailed….analytical……research focused…….
Personality…..behind the scenes contributor
Accomplishments….recovered over payments……re-captured contract omissions……..
KEY COMPETENCIES:
Financial Management Leadership Development and Planning Management Reporting
• Audit/Budget
• Cost Analysis
• Asset Recovery
• Department P&L
• Vendor Contracts • Team Building
• Leadership by Example
• Individual advancement
• Training • Project / Program Dev.
• Implementation
• Strategic Planning
• Policy Development •
• Monthly/Quarterly•
TARGET MARKET WITH SAMPLE TARGET COMPANIES:
Geographic location: Atlanta – willing to travel
Types of industries: Audit Services - various
Size of organization: 500 – 10,000 employees
Connolly Consulting Jefferson Wells (internal audit & controls) Aarene Contracting (restaurant build-out)
Profit Recovery Group WIS International (inventory Mgt) Habitat for Humanity (Partnership Support Manager)
PRG-Schultz International Incomm (gift card transactions) Arby’s Restaurant
Jefferson Wells Solar Energy (need names) Home Depot
Aaron’s Inc (Aaron Rents) National Linen Artech Information (IT Bus Analyst)
Use this template to create your own, personalized marketing plan:
NAME
Street CELL: (404)
City, State, Zip Email address Home: (770)
PROFESSIONAL OBJECTIVE:
Obtain a leadership / management position where my experience in site development, facility and property management, procurement, program and vendor management can be fully utilized to contribute to the overall success of a progressive, growth-oriented company.
Target Positions or Preferred functions:
• Director/Business Unit Manager
• Construction/Facility Services
• Project/Program Management
• Consulting and Contract Services
POSITIONING STATEMENT:
I am an accomplished business professional concentrated in the management of construction and facility services utilizing successful experience from companies ranging from global, national to regionally sized operations. I possess strong leadership, managerial, analytical, negotiation and communication skills, along with in-depth knowledge of operations and contractual services. I have proven ability to direct cross-functional teams and to retain and manage external consultants.
KEY COMPETENCIES:
Financial Management Leadership Development and Planning Management Reporting
• Capital Funds/ Planning
• Department P&L
• Vendor Contracts • Team Building
• Leadership by Example
• Individual advancement • Strategic Planning
• Project / Program Dev.
• Implementation • 360 Communication
• Monthly/Quarterly Close
• External Business Partners
TARGET MARKET WITH SAMPLE TARGET COMPANIES:
Geographic location: Atlanta – willing to travel/relocate
Types of industries: Construction, Service, Restaurant/Retail
Size of organization: No Preference
RESTAURANT / RETAIL SERVICE OTHER
Raving Brands Southern Company Real Estate / Construction
Buckhead Life Group Atlanta Gas Light Consulting Firms
Concentrics Restaurants Norfolk Southern Healthcare
Taco Mac CSX Transportation Banking
*Start-up / Independent concepts UPS Small-Medium Box Retail
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